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  #61  
Old 3 Weeks Ago
slugbelch slugbelch is offline
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Originally Posted by Willy View Post
None of this takes into account the AllAccess/live stream audience, who typically dispenses with the Fox, and previously ESPN2, entirely.
Neither does last years or ESPN's 2015 numbers.

That's whey there is a huge difference in the 18-49 range (62/336 young people's mobile devices vs old peoples 70" big screens, lounge chairs, and one gallon beer mugs).

What is consistent is that nobody watches the countdown as much as they do before Indy, that's a fact. After Indy, almost 1/2 to 2/3 of the audience just drops off.
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  #62  
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slugbelch slugbelch is offline
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NHRA highlights attendance gains, sponsor renewals; TV numbers dip
By Adam Stern, Staff Writer, Published November 20, 2017

The NHRA this season gave back some of the viewership gains it earned in 2016, but saw momentum elsewhere in the second year of its new deal with Fox Sports:

■ Renewed title sponsor Mello Yello and sponsor Papa John’s
■ Attendance increased 5%

http://www.sportsbusinessdaily.com/J...dies/NHRA.aspx
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  #63  
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Apparently only subscribers can read the full story.
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  #64  
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slugbelch slugbelch is offline
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Apparently only subscribers can read the full story.
Article:



The drag racing series aligned with Fox in 2016 in a multiyear deal after a 14-year relationship with ESPN. The new deal moved races off tape-delay and less desirable time slots in exchange for live broadcasts on weekends. Viewership went from an average of 513,000 in the last year of the ESPN deal in 2015 to an average of 634,000 across Fox and FS1 in 2016 — a 24 percent uptick. However, after setting that new benchmark last year, Fox said the series averaged 605,000 viewers this year — a drop of about 5 percent.

Still, the series in 2017 earned a renewal with title sponsor Mello Yello through 2023, a 5 percent attendance increase and a renewal with Papa John’s. Moreover, it got its in-house production arm on the path to profitability, according to NHRA President Glen Cromwell, after it went around $1 million over budget in its first year in 2016. And the NHRA got its second-ever female champion and first in 35 years in its premier Top Fuel class as Brittany Force, daughter of drag racing star John Force, took the title.

“We established our baseline last year [with an uptick in ratings on Fox Sports], thought we really need to keep our foot on the gas [in 2017] and did in all key metrics,” said Cromwell, who succeeded Peter Clifford this month as Clifford moved to the newly created role of CEO. “TV ratings, spectator admissions, the racing product and sponsor partnerships were all good.”

Cromwell said the 5 percent attendance gain included six events that saw a sellout at least one of the days during the weekend out of the series’ 24 annual events.

Cromwell said the series is investing a “significant” amount of money this offseason to build welcome centers at all of its events that will educate new fans about track layouts and sponsor activations.

NHRA races last just several seconds, and Cromwell said the series is looking to leverage that on social and digital media amid shortening attention spans for sports fans as it tries to gain more of a mainstream buzz.
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  #65  
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HEMI_guy HEMI_guy is offline
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Originally Posted by slugbelch View Post
What is consistent is that nobody watches the countdown as much as they do before Indy, that's a fact. After Indy, almost 1/2 to 2/3 of the audience just drops off.
And they claim they do the clowndown for ratings.

Just as an experiment, they should take one year off the clowndown and go old school, just to see what happens.
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  #66  
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Stefan2k4 Stefan2k4 is offline
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Quote:
Cromwell said the series is investing a “significant” amount of money this offseason to build welcome centers at all of its events that will educate new fans about track layouts and sponsor activations.
I would think a better "investment" would be to improve the facilities at certain tracks, particularly the ones that are NHRA owned, like better bathrooms and decent concessions that sell half way edible food. Visit the track at Commerce, which if I'm not mistaken is NHRA owned, and in the Men's room you stand in line to wait to wade through urine and pee in a trough. Contrast that to the Bruton Smith owned tracks just right up the road in Charlotte and Bristol, and it's like the difference between a 3rd and 1st world country. At those facilities you park in a paved lot, that doesn't turn to mud at the first hint of rain, ride shuttles to the gate instead of walking a mile, and have clean, air conditioned bathrooms that don't induce vomiting when you have to use them. IMHO, Thinking about fixing stuff like this would do more to impress new fans than building "welcome centers".
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  #68  
Old 2 Weeks Ago
slugbelch slugbelch is offline
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After finding the four missing ratings (Reading, St. Louis, Dallas, Vegas2), the chart is now complete for 2017:

2017 FOX = BLUE
2016 FOX = GREEN
2015 ESPN = RED

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  #69  
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mgty3whlr mgty3whlr is offline
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It always seems to decline during football season. College or pro.
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  #70  
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slugbelch slugbelch is offline
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Originally Posted by mgty3whlr View Post
It always seems to decline during football season. College or pro.
It's one thing to decline, it's another to fall off a cliff (Almost 2/3 to 3/4 of the viewing audience). This year, it dropped sooner than the previous years. If it wasn't for the Seattle spike, it collapsed after Denver (3rd week of July). Sonoma and especially the big one, Indy, was a huge disappointment this year compared to the past.
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