Three pigs, one chicken, and ham and eggs at the drag strip
While there are a few variations, there’s a story about involvement and commitment in relation to a breakfast of ham and eggs. It highlights the difference between the chicken and the pig. The chickens can lay a few eggs and that’s their contribution. In other words, they’re involved. And the pigs, well they have to give up their lives for their contribution to breakfast. No argument, they’ve made a commitment.
By my count, there are four automakers that participate in NHRA drag racing. Ford, General Motors (GM), Fiat Chrysler (Chrysler), and Toyota. Amongst the door classes, there’s a rich history of participation from the first three automakers. And with NHRA’s latest, Factory Stock, which looks to be a great showcase for the latest offerings from Ford, GM, and Chrysler, the cars being raced are very close to what can be purchased at the dealer. So Ford, GM, and Chrysler have made a genuine commitment to the Factory Stock class…and NHRA drag racing.
Now I don’t claim to be privy to the marketing strategy of any of these four automakers, but so far, with the exception of the recent NHRA's drag stars from the past race rental cars, Toyota doesn't plan on sending any of their cars down the quarter mile in competition. Instead it looks like they’ve decided to go with supplying support vehicles, vinyl wraps on funny car bodies, whatever technical support they provide the fuel classes, and having enough decals to plaster on the valve covers of a fuel burning hemi and its injector hat. So certainly you could say that Toyota’s involved in NHRA drag racing, but it doesn’t look like they’re committed. I'd like to see NHRA tell them they have to change that.