Three pigs, one chicken, and ham and eggs at the drag strip

Three pigs, one chicken, and ham and eggs at the drag strip

While there are a few variations, there’s a story about involvement and commitment in relation to a breakfast of ham and eggs. It highlights the difference between the chicken and the pig. The chickens can lay a few eggs and that’s their contribution. In other words, they’re involved. And the pigs, well they have to give up their lives for their contribution to breakfast. No argument, they’ve made a commitment.

By my count, there are four automakers that participate in NHRA drag racing. Ford, General Motors (GM), Fiat Chrysler (Chrysler), and Toyota. Amongst the door classes, there’s a rich history of participation from the first three automakers. And with NHRA’s latest, Factory Stock, which looks to be a great showcase for the latest offerings from Ford, GM, and Chrysler, the cars being raced are very close to what can be purchased at the dealer. So Ford, GM, and Chrysler have made a genuine commitment to the Factory Stock class…and NHRA drag racing.

Now I don’t claim to be privy to the marketing strategy of any of these four automakers, but so far, with the exception of the recent NHRA's drag stars from the past race rental cars, Toyota doesn't plan on sending any of their cars down the quarter mile in competition. Instead it looks like they’ve decided to go with supplying support vehicles, vinyl wraps on funny car bodies, whatever technical support they provide the fuel classes, and having enough decals to plaster on the valve covers of a fuel burning hemi and its injector hat.  So certainly you could say that Toyota’s involved in NHRA drag racing, but it doesn’t look like they’re committed. I'd like to see NHRA tell them they have to change that.        

Comments

  • V10KLZZ71SV10KLZZ71S Senior Member

    …...that would be like the govt telling a privately owned company how to run the business, over reaching.

  • a21studa21stud Senior Member

    NHRA's typical take on this type of issue is:

    Take the money!

    If/when Factory Stock becomes important (relevant) to selling new cars, Toyota and others might get more involved. But frankly drag racing doesn't sell many Chevys and Fords.

    Drag racing also doesn't foster as much innovation as it did in decades past to help a manufacturer justify spending very much money on drag racing. When's the last time you saw young guys copying what they saw at the drag strip on their street cars like they did in the 60's and 70's? They jacked up front ends, then they jacked up rear ends for their new wider tires. They bought aftermarket wheels, hood scoops, side pipes and headers, tacks and even dual racing stripes so people would know they were a player (or poser)... but they were "involved".

    Today you probably have drag racers towing their race cars to the track with Nissan trucks. And their wives drive.... Volvos and Subarus!! Don't hold your breath about drag racing seeing a dollar of Volvo and Subaru money. Drag race announcers who still shout "Who wants the Chevy to beat the Ford" are greeted with... silence, and then probably a pink slip.

    NHRA... if Toyota throws you a bone... TAKE IT!

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